Screen Printing vs. Paper Labels
Equal parts art and science, screen printing on your glass bottle with Monvera Glass Décor helps add a premium look, bolster brand equity and enhance label durability. Sometimes referred to as silk screening or applied ceramic labelling, screen printing is quickly becoming a replacement for the traditional paper labels on glass bottles.
Here you can explore the variety of reasons why screen printing your labels on bottles is the right printing process for your brand.
1. SHELF APPEAL
Your package plays a central role in initiating a consumer’s first purchase. Said another way, “the first sale is the label, the second is the product inside.” Your label attracts the eye, pulls in the consumer’s attention and then captures their imagination. Using a direct screen-printed label is an important branding and marketing decision.
3. BRAND STORY TELLING:
Your label's best side? How about all of them. From a branding perspective, screen-printing enables your entire bottle to serve as a canvas of visual expression. Design your brand and show off your story no matter how your bottle is positioned on the shelf
4. LABEL DURABILITY:
Your label just got an armored-shell. Eliminates the tearing, scuffing, fading, OR bubbling of traditional paper labels.
5. LABEL INTEGRITY:
Let no table-side ice bucket or picnic cooler destroy the label you've invested so much in.
Improve your bottling line efficiency. Fewer steps in the label application process means fewer headaches at the bottling stage.