Today, we're featuring the multi-talented works of Jenny Doll of JENNY DOLL DESIGN. Boasting that she's designed "a kabillion wine labels designed for small lot producers" over her 30 years of designing, Jenny spoke to Monvera about three labels she created, and printed, with Monvera Glass Décor.
"Just make it look good" the clients says....
With the Bougetz Cellars Prominence label, the design took an unusual twist, and that is a customer actually named the wine. Winemaker and Owner, Tom Bougetz gathered his inner circle. He explained, "there are a lot of really smart people who drink my wine, so if I can get them even more attached to the brand by helping me name the wine, well, that's a good thing! This is a wine that stands above most other wines, from the location of the vineyard, the vineyard practices, and how the wine is crafted." Tom was looking for a word, a name, that made the wine special, "even before the cork is pulled.' Promience was born at this roundtable discussion. With this one word, Jenny then used the ample canvas of the bordeaux bottle to create the simple, classy combination of matte inks, glossy inks and a knock-out all in a impactful, yet understated full wrap design encompassing the elegance of wine inside "Prominence."
"Go Wild!" the client said...
Jenny wasn't dreaming when her client said this. Inspired only by an image of a serpent, Jenny knew that the 360 wrap possibilities of screen printing would deliver on this "wild" request. "I was chomping at the bit to use the entire bottle on this project," Jenny said. "I mocked up the label design on a bottle and rotated it all around to animate the snake." Jenny also invited the client to tour the Monvera facilities prior to printing. Excited at being able to witness first-hand the complex process of translating an idea into a design on glass, Angelo Cellars Owner was instantly able to visualize Jenny's interpretation of his idea of 'wild', and even more ecstatic once the the bottles were actually printed, bottled and ready for public presentation.
"Can the label be as tall as the flower?"
As we now know, winemakers draw inspiration for their wine names from a number of sources, many unconventional. In the case of Amarylis, Tom Bougetz took into consideration that this wine is 'mountain fruit at its best, so it must be larger than life.' He felt the label needed to convey something big, or tall, but still beautiful so he selected the name: Amarylis.
Jenny then set out to develop a rendition of this mountain flower, taking advantage of the height and circumference of the bottle to mimic the strength in both color, and stature, of the beautiful flower, the Amarylis